Expedia Group

Hotels.com: Black Friday & Cyber Monday (2024)

Created copy for multiple iterations of the Hotels.com homepage, landing pages, emails, push notifications, and more digital marketing assets.
Coordinated edits across multiple regional versions of assets, accommodating global stakeholders’ requests and a last-minute campaign redirection.
Reached +32M customers with campaign emails and +6M with push notifications.
Generated a 67% increase in gross profit and a 74% increase in unique clicks (combined with the Expedia Black Friday & Cyber Monday campaign).

Homepage

Expedia: Sunny Spring Escapes (2024)

Produced copy for a global campaign delivered as part of a weekly email series.
Tailored the main email body copy for different regions, focusing on either spring travel or non-seasonal sunny travel.
Customized the banner copy to focus on last-minute spring break, last-minute Easter, or last-minute non-seasonal flight deals, depending on the region.

Homepage

Email

Vrbo: Weekly Email Comms (2024)

Developed copy for various weekly email campaigns driving brand awareness to different customer segments.
- Supported PR with copy for high-profile global events like the Vacation Rental of the Year award, ensuring that copy aligned with and supported all press releases.
- Wrote and edited emails for some of Vrbo’s most successful weekly campaigns, including Waterfront Homes and Beach Getaways.

2024 Vacation Rentals of the Year, US, email

Waterfront Homes campaign, email

Beach Getaways campaign, email

Global Talent Acquisition: Brand Awareness Campaign, India (2024)

Supported the Global Talent Acquisition team as part of an Expedia Group Project Gig that I requested and co-developed to broaden my skills and network.
Leveraged the new “Open World” brand platform to compose taglines that would appeal to a global audience.
Tailored copy for different digital platforms and ad sizes.

Instagram

Swiggy

TechCircle

Hotels.com: Buen Fin (2022)

Created copy to support Hotels.com’s participation in Mexico’s largest annual retail sales event.
Ensured that all copy aligned closely with the global Black Friday & Cyber Monday campaign, making edits as needed to accommodate changes from global teams of stakeholders.
Generated an 18% year-on-year net booking value increase (combined with Expedia’s Buen Fin campaign).

Email

Hotels.com: Black Friday & Cyber Monday (2022)

Produced copy for the biggest Hotels.com campaign of the year.
Navigated complex requests, including a members-only double stamps offer for the first half of the campaign’s live dates.
- Pictured are member copy assets; non-member assets included “Join now” messaging instead of “Book now.”
Drove a 2.5% increase in conversion rate according to CTA tests.
Generated an estimated $1.6M in gross profit.

Part I: Double Stamps + 30% Off or More