Writer, editor, content creator, and award-winning author.

My work establishes brand familiarity, engages customers, and generates revenue.

Copywriter, Expedia Group

  • Created assets for brand marketing campaigns of all sizes, from bespoke comms to a small set of high-value travelers to the Hotels.com Black Friday campaign reaching over 32 million people.

  • Collaborated with multiple global teams to review briefs, identify roadblocks, and produce creative assets for 100+ campaigns.

  • Produced content within an in-house creative agency, partnering closely with designers and project managers.

Creative Copywriter, RetailMeNot

  • Developed several seasonal advertising campaign themes and digital ad copy, utilizing creative briefs and performance data.

  • Partnered closely with designers as part of an in-house creative agency.

Quail School Media

  • Generated website copy, print and online catalog text, pamphlets on community issues, and online knowledge base articles for private companies and Austin-based nonprofits.

  • Wrote, edited, and self-published an award-winning young adult (YA) book series under the name Sarah Rodriguez Pratt.

  • Received a "Best Books of the Year" award from Kirkus Reviews for my first book, Choose Your Weapon.

  • Spoke to 800 at-risk teens as the keynote speaker for the 2014 FESTIBA conference.